Identity verification uses protected public records along with advanced tools and techniques to verify the identity of a user. Identity authentication is a vital process to maintain the security of your data. There are four main buckets of data that can be used to verify an identity including credit history, self-reported marketing data, public records data and internal customer data. Although the word, “public,” may sound as if the information is accessible by anyone, this is not the case. Public data records include protected information taken from all sorts of records throughout an individual’s entire adult life. We have agreements between third parties to access this information in real-time for the purpose of verifying users.